For the corporate rebranding of FSK Co., Ltd., a software development company, I designed their corporate logo and business cards.
FSK Co., Ltd., based in Iwaki City, sought to refresh its corporate image through a logo redesign to mark its 60th anniversary and thrive in the fast-paced IT industry.In rebuilding its visual identity, I delved into its strengths and underlying philosophy through interviews. Through discussions, we built a brand concept that serves as the overarching principle for all visual identity elements.
Interviews
Brand concept proposal
First designs
The logo design finally selected a modern form composed of lowercase letters to strongly convey the refreshed image. This represents the desire to transform the company toward the future.
Logo usage guidelines
