"unprinted" is an online magazine that offers content to make the daily lives of digital designers more enjoyable. I was involved in the project from the initial stage and was in charge of a series of designs, from developing the brand concept and the visual identity to designing the website.
I directed and created graphic assets such as thumbnails and illustrations for articles. With an eye toward ongoing content management, I built an illustration system that ensures consistent quality and brand consistency even when the creator changes.
"unprinted" features two categories: "Learning Articles" and "Feature Articles." Specifically, Learning Articles were the main content during the initial phase, and since they appeared frequently on the home screen, they played a significant role in shaping the brand’s first impression.
Therefore, I defined rules regarding the color palette, combinations of shapes, and drawing styles, and designed a visual system that maintains a consistent brand identity.
Additionally, since the learning articles are continuously added, I organized the defined rules and patterns into guidelines. This ensures that graphics can be produced and managed with consistent quality while maintaining the brand’s identity, even when the creators change.
Feature article thumbnails
Learning article thumbnails
Article thumbnails guideline
Illustration system
